Prime Video has unveiled its first Amazon Original title from Nigeria, Gangs of Lagos and for the first time it’s allowing its customers to sign up for membership in Naira.
Gangs of Lagos is a high-stakes action thriller that centres on a group of friends who each have to navigate destiny, growing up on the bustling streets and neighbourhood of Isale Eko, Lagos.
The title is set to star Tobi Bakre, Adesua Etomi-Wellington and Chiké star, with Jade Osiberu, Kemi Lala Akindoju and Akin Omotoso co-producing and Jade Osiberu doubling as the director.
Gangs Of Lagos was filmed entirely in Nigeria, will launch on the streaming service later this year and will be released in 240 territories.
“We’re delighted to be increasing our investment in Prime Video for customers in Nigeria, making it a truly localized experience,” said Josh McIvor, director of international expansion at Prime Video. “From local payment and a full-scale local marketing campaign, to more local content specifically for Nigerian customers, our investment in Nigeria is a significant step towards our broader expansion plans in Africa and our ambition to be the most local of global streaming services.”
Customers in Nigeria can now sign up for Prime Video membership for only ₦2,300 ($5.50) per month.
In the last year, Prime Video has made licensing agreements with Nigerian production studios including an exclusive commissioning slate arrangement with Nemsia Films for three feature films, beginning with Breath of Life, launching next year. And with Inkblot Studios and Anthill Studios to grant the streamer exclusive access to their films such as King of Thieves, Superstar, Progressive Tailors Club, Bad Comments and Badamasi to Prime Video after their theatrical releases.